THE ASK:
As the Marketing Manager Graduate Assistant, I was tasked with driving the creative overhaul of the Broad MBA’s digital channels during a major brand revamp.
The core objective was to conceptualize, produce, and edit high-impact video content that revitalized the program’s identity, modernized its digital footprint, and connected authentically with prospective students, alumni, and current cohorts.
Broad Chats, MBA Interview Series
Lead director and producer of Broad Chats, an interview series highlighting the people and experiences that make the Broad MBA community unique. Featuring conversations with MBA students, professors, and alumni, the series offers an inside look at business school, career journeys, and life at Michigan State.
As part of the team behind the series, I direct, produce, and edit Broad Chats episodes, helping shape each interview from the initial concept through the final cut.
Creating engaging short-form videos for the Broad MBA social channels, from quick student-focused concepts to skits, trends, and playful visual storytelling. I develop and produce videos using creative angles, zooms, cuts, and humor to make MBA content feel more relatable, entertaining, and native to platforms like TikTok and Instagram Reels.
Short-Form Social Content
Broad MBA social media is growing fast
Our posts reached far more people, sparked far more engagement, and brought in far more followers than in the previous period.
People reached by our posts
Up from 3.39K, about 149x more reach.
Total engagements
Up from 126, about 167x more.
Increase in follower growth
Across 3 social media channels.